Generation Change is built around the Edu-tainment concept with the premise that if we want to reach and educate our teens we must first get their attention. With hundreds of online videos and TV shows that offer little more than just sex and violence with no guidance, Generation Change is a beacon of light in a dark entertainment industry. Generation Change challenged teens to go deeper than just the images that they see on TV, and really challenge themselves to think about what is really going on in their lives.